If you run a small or medium-sized business, getting your name out there and in front of your customers can be a challenge. There are plenty of other companies competing for your customers’ eyes and business, so how do you stand out from the competition? Your local photo printing company can help. At Flash Photo, we do much more than print photos and make copies. We can also help you get your logo and company name featured on promotional products, allowing you to make a lasting impression on your customers.
Putting your logo on everyday items is a cost-effective way to get your customers’ attention, and your local photo printing company can help!
Get Your Name Out There
When someone gets a pen or USB drive with your company logo on it, that’s a physical reminder that stays in front of them long after your first interaction. People can scroll past your digital ad and immediately forget about it, but seeing your logo on a branded mug or tote bag every day reinforces your presence. Friends and coworkers may also borrow a pen or a pad of sticky notes, extending your company reach without any extra effort from you!
Stick in Customers’ Memories
The key advantage of logo-printed promotional products is their ability to create repeated exposure. This repeated exposure fosters familiarity and trust, two key components that influence purchasing decisions. It’s estimated that over 80% of people who receive a promotional product can recall the brand, and many are more likely to do business with that company in the future. Next time they need the product or service you provide, they’re more likely to turn to you because your brand message is front and center.
Everyone Loves a Freebie
Beyond visibility, promotional items also offer a sense of goodwill. Everyone loves a free, practical gift, and that positive feeling is naturally associated with your brand. This emotional connection can significantly improve how customers perceive your business.
Branded products are also perfect for events such as trade shows, conferences, and local festivals. If you tailor your branded products to the event, potential customers will think of you as prepared and thoughtful. For example, hand out can coolers at an outdoor event in the summer or pens and notepads at a conference.
Your Local Photo Printing Company Can Help Build Your Brand
Although there are plenty of places online that offer services for making branded products, going to a local company gives you an edge. When you use an online service, you have to rely on online rendering for what the finished product will look like. At Flash Photo, we offer design services, ensuring your promotional products look great and put your brand’s best foot forward.
