We offer a lot more than printing and copying services at Flash Photo. We also have staff on site who can help you design graphics and images. Whether you’re making a personalized greeting card or event posters, we can help you with the layout and design. One of the items customers most ask us to design is business cards. Despite their small size, business cards can be surprisingly tricky to design well. Determining what information to include and how to arrange it is crucial because it is the first contact a potential client has with your business or service.
Designing business cards is more complicated than you might expect. Here are the top three considerations to include in your business card design.
Brand Identity
A business card is a first impression. When you hand one to a potential client, your business’ brand identity should be immediately recognizable. Putting your brand identity front and center includes using the same fonts and colors as your logos, signage, and other branded materials. Consistency is key to creating a professional and cohesive image across all your materials.
Readability & Information Prioritization
Your business card needs to convey essential information to your potential customers quickly and clearly. The name of your business, what you do, and your contact details need to be obvious and easy to read. Don’t clutter your card with extraneous information. Stick to your name, job title, phone number, email address, and website. A common and effective card design is to put the logo and company name on the front and your name and contact information on the back.
Material & Finish
The tactile experience of your business card matters as much as its design. Choose high-quality paper, textures, or finishes that complement the image you want to project. The right material can make your card feel more premium and memorable, while a cheap finish might give the opposite impression. Matte, gloss, or embossed finishes make your business card look professional, so potential customers are more likely to take you seriously.
Design, Printing, and Copying Services at Flash Photo
Whether you’re starting a new business or giving an existing company a rebrand, our team at Flash Photo can help. We’ll work with you to create the perfect look for your business that best communicates with your customers.
